Session: Marketing and promotion

 

This session aims to share various examples of marketing activities with a focus on "improving sales". In the process, the content reiterates the "customer perspective".

Objective

  • To understand the key elements of marketing (5 P); 
  • To understand how to increase sales; and
  • To understand various ways of promotion; 

Duration: Total 120 minutes

  • Key elements of marketing (5P) (40 min)
  • How do we increase sals? (20 min)
  • How to increase the numbers of customers(15 min)
  • How to increase purchase frequency (15 min)
  • How to increase the unit price of product(25 min)
  • Closing (5 min)

Training materials