Session: Pricing

 

This session aims to understand the three perspectives necessary for pricing.

Objective

  • To understand what information is necessary for pricing; and
  • To become able to set prices that bring you profit

Duration: Total 70 minutes

  • Opening (10 min)
  • Pricing method 1: cost focus (10 min)
  • Pricing method 2: competitor comparison (25 min) 
  • Pricing method 3: customer centric (20 min)
  • Closing (5 min)

Training materials